Call Tracking enables you to monitor calls from your site and know precisely what marketing activity brought them whether it was from another site, Google or your own paid search campaign.
So no longer will you need to figure how your caller has found you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any company that spends money on advertising across multiple stations. Clients with AdWords possess an inborn need to monitor the calls that relate to their key words, in order to understand which keywords provide call conversions. call tracker With no visibility of telephone conversions, it is simply not possible to work out if your investment in the key words in your portfolio is delivering value or not. Is just monitoring AdWords telephone conversions ?
Most customers are looking to monitor not just PPC, but also SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation phone monitoring system such as Call Conversions Tracking comes in, as it allows you to see your ROI for every one of these vital channels not just Google PPC. This is essential actionable data allowing you to optimise the effectiveness of each of your marketing and advertising channels, crucial to the success of any business enterprise.